Life Insurance CRM Dashboard

248Total Authorized Leads
37Appointments Set
14Applications Started
72%Avg Persistency Score
9High-Risk Policies

Pipeline

New Lead

91 leads

Contacted

48 leads

Appointment Set

37 leads

Needs Analysis

21 leads

Application Started

14 leads

Submitted

8 leads

Issued/Paid

5 leads

Nurture

22 leads

Dead

2 leads

NDA guardrail: demo uses fake data. Real build imports/uses only authorized LAPSE LEAD POOL data for Cristina’s CRM. No selling, sharing, reuse, or external mixing.

Leads

NameSourceAgentStageRiskNext Follow-Up
Sample JohnsonLAPSE LEAD POOLCristina RavardNew Lead82%Tomorrow
Demo MartinezLAPSE LEAD POOLCristina RavardApplication Started57%Aug 1
Angela RiveraLAPSE LEAD POOLFuture AgentAppointment Set28%Friday

Lead Detail — Sample Johnson

Contact + Pipeline

Chargeback Risk: 82%

Survivor Price Sensitive Spouse Approval

Why risk is high

  • Expressed uncertainty around affordability.
  • Needed spouse approval.
  • High hesitation score.
  • No 48-hour welcome call completed.

Recommended Save Actions

  1. Schedule 48-hour welcome call.
  2. Confirm payment draft date.
  3. Send onboarding/expectation recap.
  4. Reinforce why she bought.

Import Authorized Leads

Import page will accept CSV files from authorized LAPSE LEAD POOL only. Demo does not upload real files.

Columns: firstName, lastName, phone, email, state, age, leadSource, assignedAgent.

Chargeback Intelligence

9High Risk Policies
72%Average Persistency Score
$4,820Commission At Risk
91%30-Day Persistency
84%60-Day Persistency

Risk by Personality Matrix Type

TypePoliciesAvg RiskBest Save Action
Survivor876%Safety + expectation confirmation
Analyst1141%Logic recap + policy details
Validator649%Proof + testimonial follow-up
Skeptic569%Remove hype + confirm understanding

Agent Growth

1Active Producer
0Agents Under Cristina
FutureTeam Pipeline Ready

Built for scale

  • Assigned agent ownership
  • Agent close rate
  • Agent chargeback/persistency rate
  • Recruiting pipeline notes
  • Book of business by agent